Let's Hope This Is For A Role: James Franco Bleaches His Hair Blonde!! ~ Beverly Johnson To Sit Down With "The View"

Yikes.

I can't say I'm really feeling this.

James Franco shocked his Instagram followers with a brand new photo of himself that featured some brand new bleached, blonde locks.

He captioned the photo:

That Late 90s bleached look"

Let's just leave this in the 90's James.....

What do you guys think of his new look?